Rodney Rumford: "The challenge that facebook has on their hands is great. They offer access to 80 million users; but companies that choose to try and leverage the opportunity are subjected to a never-ending set of rule set changes. These rule set changes could (and have) forced some businesses to choose to not embrace the facebook app platform. Making a business decision when the platform owner (facebook) can (and does) frequently change the rules is a serious business challenge. The bottom line here is that the facebok rules are starting to feel more and more like the tax code. You know what happens when you have the tax code?
You need an expert to navigate the waters. I am not saying the new rules are inherently bad; they just keep changing and getting much more complex."
Tags: Facebook social network
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